The Cassidi brand name has an international connotation that constitutes an advantage in the Israeli fashion market, where customers have a tendency to prefer international brand names and/or brand names perceived as such.

The level of awareness of the chain is high: approximately 70% of the adult female public. The chain is perceived as high-caliber in terms of the fashions it sells and the good service it provides to its customers.

In relation to other chains, the stores of the chain are perceived as more intimate in terms of the atmosphere and the personal attitude.

Over the years, the company has invested considerable resources on advertising and brand name promotion. This enables it to charge prices that are higher by double-digit percentages than fashion items that are not branded and comparable to the prices of well known imported brands.

Furthermore, the prices of the items are comparable to, and in some cases higher than, the prices of competing fashion chains that invest greater amounts in advertising and brand name promotion.

The name Cassidi has been the leader of fashion in Israel for approximately 30 years. The brand has gained a reputation and affords the customer a sense of confidence in terms of product quality, the option of exchanging an item at any of the stores of the chain, the customer’s personal experience and the knowledge that she will be able to find the clothing and fashion accessories that will suit her. The customer also knows that this is not a passing fad but rather a stable chain with financial backing.